The Miami Heat had one of their more mediocre seasons in the past quarter-century.
But, in the eyes of some fans, they’ve never looked better.
By any measure, the Vice jerseys were a huge hit from the start, even though the Heat could never seem to win in them. The personnel department is going through a rare rough stretch, but the marketing department has been on fire for a while now, from the jerseys to the court color change to everything that revolved around Dwyane Wade’s #OneLastDance.
And the numbers prove it:
JUST IN: The @MiamiHEAT “Vice Nights” jersey was best-selling city edition uniform in the league. Actual numbers weren’t released, but told they accounted for 24% of all city jerseys made. pic.twitter.com/auRiQVrKei
— Darren Rovell (@darrenrovell) May 7, 2019
There are 30 teams, so the Heat should have been at three percent.
So it’s really a remarkable achievement, and the timing was right to coincide with the Wade celebration.
Now they just need another star to wear them, one in his prime, so they’ll win a bit more often.