The highest-paid NBA players, and how they get it

The NBA is the pinnacle of a basketball player’s career and a dream for most young players. This league far surpasses the NCAA and others not only in popularity but also in player earnings.

Since its inception, the National Basketball Association (NBA) has captured the attention of millions of basketball fans from all over the world. Each season of the league brings us new stars, but there are players whose talents and professionalism are undeniable. Today, the NBA counts many talented players who not only deserve to be recognized for their athletic achievements, but also for their impressive earnings.

Who made it to the top of the list?

Basketball superstars get paid not so much for their phenomenal athletic successes, but for capturing the attention of millions of people around the world. Fans watch games, bet on app1win and other bookmakers, as well as actively buy merch, and consume all advertising that is related to their idols. This is what generates billions of dollars for everyone involved in the business.

In 2024, the highest-paid players in the National Basketball Association are the world’s basketball stars whose talents and professionalism leave no sports fans indifferent:

  • In first place in terms of earnings in 2024 is the legendary LeBron James, who earns a phenomenal $128 million dollars per season. Not only is he one of the most successful players in NBA history, but he is also the face of the league, which attracts the attention of millions of fans around the world.
  • In second place comes Stephen Curry, whose earnings reach $101.9 million dollars. Curry is known for his accurate three-point shots and is the undisputed leader of his team Golden State Warriors.
  • The third place is occupied by Giannis Adetokunbo, who earns $90.6 million dollars. His athleticism, powerful play under the boards, and drive to win makes him one of the most dangerous players in the league. Journalists recently looked into how the NBA star spends his money.
  • Rounding out the top five are Kevin Durant and Klay Thompson. Durant, who earns $88.4 million dollars, is known for his sniper role and his ability to decide games in the most important moments. Klay Thompson, who earns $64.2 million, is also a member of the Golden State Warriors Super Seven and is known for his record-breaking performances in the three-point game.

Joel Embiid and Nikola Jokic, the last two winners of the NBA MVP award, are in the process of negotiating new contracts with their agencies after their contracts with major sports brands expire. Currently, Joel Embiid is close to finalizing a deal with Skechers to launch a new basketball division. Embiid already has contracts with companies such as Google,, and Mitchell & Ness, while Nikola Jokic is working with Superbet and Panini.

Both players are currently earning similar amounts of $47.6 million dollars per season. However, their off-court earnings could increase significantly thanks to new contracts with sneaker manufacturers. These new sneaker deals are expected to help increase both players’ total earnings for the 2023-24 season.

It is interesting to note that both players are on the lookout for new partnerships and contracts, which shows their growing popularity and influence both on and off the court. Despite the fact that they do not have contracts with major sports brands at the moment, their free-agent status gives them the opportunity to pick and choose the most lucrative deals for themselves and their careers.

The highest-paid players in the NBA not only demonstrate unique talent on the basketball court, but also the ability to draw a tremendous amount of attention to this spectacular sport. Their professionalism, resilience, and hard work serve as an example for all generations of fans and young players, inspiring them to find their way to the heights of success. Ultimately, despite their high salaries, these athletes deserve admiration and respect for their dedication to the world of professional sports.

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