Keeping up with the changing tastes of viewers as they migrate from TV to digital platforms can be difficult. Still, it is essential for the continued success of broadcast media.
Although television broadcasting is not extinct, it is changing rapidly, and one must adapt or perish. To transform from a TV television channel to an overall broadcaster is to essentially switch from having served a TV audience to catering to audiences regardless of where they may be.
Here are some top sports media to look out for in 2023.
- Growth of over-the-top (OTT) services
OTT stands for “over-the-top,” which describes internet-based content distribution that does not necessitate a cable or pay-TV subscription. Simply put, OTT refers to any form of online video playback. Much like all you need is an internet connection to play and have fun with Slotastic bonus codes.
What gives these OTT players an edge? There are a couple of explanations for this. One is the passing of time and the arrival of new generations. The internet is everything for younger generations, Gen Z and Gen Alpha.
When did you last see them watching a TV program or broadcast? It’s only a matter of time, with the elder (TV-grown-up) generation dwindling in number and the new generations expanding with each new birth. Eventually, television will become obsolete.
You may ask, why is progress in sports so slow? Then meet the owners of these rights! These individuals are monetizing the sports-related content they created or acquired. Long-term partnerships with extremely wealthy television networks have allowed many rights holders to maximize income to this point.
Traditionally, these channels have opted to sell sports to sports fans as part of bundled packages (mainly on TV).
Many of these contracts are about to run out and can thus be renegotiated. TV has lost viewership at a time when there are many fresh potential events to attend.
- Information that is both reliable and up-to-date
There is a lot of movement in the media broadcasting sector. As more and more people gain access to weather and news reports, the accuracy and timeliness of these reports will become increasingly important.
Accurate, local, and timely updates will make a media organization successful. Advances in weather tech and modeling are crucial if broadcasters are to satisfy people’s growing appetite for and need for reliable, localized forecasts and predictions.
- Potentially successful novel forms of content
Compared to their parents, leave alone their grandparents, members of Generation Z have very diverse tastes. These older audiences continue to anticipate content delivered and created in the same ways they always have.
But keep in mind that the millennial generation isn’t the video generation. The millennial generation has little patience for marathon sporting events. As soon as a game ends, Gen Z is no longer around. They enjoy featurettes or hilarious, offbeat content as well as in-depth looks at the lives of the celebrities they look up to and interviews with those in the public eye. Some of them enjoy tuning in to Twitch to view the live, interactive broadcasts of commentators giving their thoughts on a variety of sports.
Edits on sports content will also likely speed up significantly. The average attention span of a member of Generation Z is decreasing; therefore, the content they consume needs to be engaging and rapid-fire.
There is little doubt that material is evolving and will no longer be limited to the likes of classic video games. In future years, you can expect a lot more diversity.
- Social issues are reflected in sports journalism
Sports editors want more from their writers than just box scores and game recaps. Because of sports’ pervasive influence in society, players are mirrors of evolving norms and beliefs.
The coaches, athletes, and other participants in today’s sporting events are treated as human beings rather than plot devices. Athletes have been vocal about a wide range of topics in recent years. The following incidents caused heated discussions on various online platforms and in the comments sections of sports articles:
- In 2016, Colin Kaepernick, a player for the San Francisco 49ers, took a knee during the national anthem to protest police brutality.
- In 2020, the U.S. Women’s National Soccer Team sported their warmups backward as a form of protest against pay inequality.
- In 2020, in response to the fatal cop shooting of Jacob Blake, the Milwaukee Bucks boycotted a game.
ESPN surveyed sports enthusiasts to learn how they felt about professional athletes speaking up on social problems. Seventy-one percent of people who participated in the survey said they agreed, with 44% saying they agreed strongly that athletes should be able to speak out.
Sports media that ignores athletes’ thoughts on current events isn’t meeting the demands of its readers.
Broadcasting media and technology are in a perpetual cycle of change
Although the media landscape is constantly shifting, broadcasting has always had, and always will have, an educational and informative mission. Marketers in the broadcasting industry would do well to consider these points of view and appreciate that satisfying users’ information needs are crucial. They should also remember that making a broadcast exciting and of good quality will imprint them in viewers’ minds long after they’ve stopped watching.
In your opinion, which changes should be monitored closely?